When you’re an expert, you command respect in your niche.
People listen to you, they pay attention to what you say and most of all they buy your products.
I suspect that not everyone wants to be viewed as an expert, but I also suspect that there are many people who do wish they could be an expert. People like to help, they like to offer advice, they like to see their recommendations actually implemented. Actually helping someone. Being the expert in your niche gives you opportunity to help others achieve.
But what if you think you aren't an expert in a subject area? What do you do then?
Experts Start Somewhere
Ok, chances are you’re never going to become “The Expert” in a massive field. Take weight loss for example. It is such a huge field that becoming "The Expert" just isn't going to happen. Not that I'm trying to talk you out of becoming an expert. Rather, I want to set the foundation for you to be successful. So niche it down.
Niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.
In Russell Brunson’s new book, “Expert Secrets,” it starts out by giving some examples of just how easy it is to become an expert.
When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun. The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So they started doing some research.
They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.
Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.
They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.
Find the Market
Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’
Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself. Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.
Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, found existing recipies, researched it, experimented and did his own work, and then created a video.
Not exactly hard work, was it?
Russell gives a few more examples of people who became ‘experts’ in the same manner.
So Many Areas of Expertise
Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.
At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers. So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.
Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.
Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.
Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.
Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.
Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.
Do You Think You're Not An Expert
But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.
Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.
And the same goes for me and every single expert making 7 figures on the internet.
One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”
You are indeed special but you just don’t know it yet. What you know comes easy to you because precisely because you’ve studied and practiced. Yet to most people, what you know seems like something very difficult.
They need your help. They WANT your help. So ask yourself this question: Who are you to deny them the help they need and want?
One other thing I would advise - and this is different from what Russel did. Before spending a lot of time producing a product (e.g. books, videos, blogs), I would do a bit of research and just make sure that people are looking for the type of expertise that you have. It doesn't have to be major research. Just looking at some Google or Bing search results will give you an indication. You don't want to be building a whole video series on how to grow palm trees in Antartica if nobody is looking for that information.
Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.
And by the way, you can purchase Russell’s book, “Expert Secrets,” on Amazon.
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